Top 25 GTM Engineering Voices of 2026
The most influential builders, educators, and thought leaders shaping GTM Engineering
How We Ranked These Voices
Ranked by cross-list appearances, LinkedIn follower growth, posting frequency, and relevance to GTM Engineering. Sources include Go-to-Market Alliance, RevOps community lists, Clay ecosystem, and independent creator tracking.
We evaluated candidates across five dimensions:
- Topic relevance (required): Must actively post about GTM Engineering, outbound automation, or technical sales infrastructure.
- Cross-list recognition (30%): Appeared on multiple industry "top voices" lists from independent publications.
- Content frequency (25%): Regular posting cadence with minimum 2+ posts per month on relevant topics.
- Community impact (25%): Engagement quality, community building, educational contributions.
- Originality (20%): Original frameworks, data, and insights vs. resharing existing content.
This list is updated annually. Subscribe to GTME Pulse to get notified when we refresh the rankings.
Top 10 Leaders
The most recognized and influential voices shaping GTM Engineering today.
Clay's first and most visible GTM Engineer. Built the template library that became the industry standard. His LinkedIn breakdowns of enrichment workflows and outbound sequences get shared more than anyone else in the space.
Co-founded GTM Engineer School and publishes the Hypergrowth Substack. Mentored 35+ B2B SaaS startups on go-to-market. One of the first to codify the GTM Engineer role into a teachable framework.
Runs Clay Bootcamp, the most popular training program for aspiring GTM Engineers. His cohorts have trained hundreds of practitioners who now work at startups and agencies building outbound pipelines.
Salesforce expert turned GTM strategist. Runs Activate the Magic, helping startups build their first GTM motion. Known for sharp, no-nonsense takes on CRM architecture and outbound automation.
Led ClickUp's platform positioning before launching SaaS Secrets. 3x PMA Top Influencer. Hosts a podcast delivering actionable GTM frameworks that bridge product marketing and outbound engineering.
Scaled sales operations at Visier from $10M to $60M ARR. Publishes the RevOps Impact Newsletter. Now building GTM operations at Keystone AI, applying AI-native approaches to pipeline infrastructure.
Runs CS2, a GTM operations agency that builds revenue systems for B2B SaaS companies at scale. One of the first to productize GTM Engineering as a service offering, training teams on Clay and outbound automation.
One of the few people with 'GTM Engineer' as their actual title. Creates customer-first GTM strategies at The Kiln. Shares AI use cases and forward-thinking GTM practices on LinkedIn.
Authored 'Go-to-Market Strategist,' the most comprehensive book on GTM methodology. Worked with Heineken, Bayer, and Google. Has taught 7,500+ companies how to structure their go-to-market motions.
Built The RevOps Collective into the largest community for revenue operations professionals. Shares frameworks for scalable RevOps models with a focus on GTM alignment that GTM Engineers reference constantly.
Rising Voices (11-25)
Builders and thought leaders gaining momentum in the GTM Engineering community.
Advises growth-stage companies on scalable revenue infrastructure. Her posts on data-driven GTM strategy and RevOps architecture draw heavy engagement from the GTM Engineering community.
Leads RevOps strategy at Demandbase and built the RevGenius community into a 40K+ member hub. Her content on GTM data strategy and change management is required reading for ops-minded engineers.
Pioneered the automation-first approach to revenue operations. Her company, RevOps Automated, builds the kind of data-driven pipeline systems that GTM Engineers aspire to create.
20+ year career spanning enterprise launches and positioning at Atlassian. Mentors the next generation through the Product Marketing Alliance community. His GTM playbooks influence how teams structure their outbound.
Applies management consulting rigor to GTM enablement at Google Cloud. Champions data-driven enablement programs that align sales and engineering teams around measurable outcomes.
Hosts the Operations podcast, covering how to scale HubSpot and Salesforce stacks. His episodes on outbound infrastructure and CRM architecture are go-to resources for GTM Engineers building systems.
Runs Union Square Consulting, helping B2B companies build revenue operations from scratch. His strategic approach to Salesforce implementation and GTM tooling resonates with engineers who build these systems.
Bridges marketing operations and revenue operations at Indeed. His content on marketing automation aligned with GTM engineering principles makes him a crossover voice both communities follow.
Built RevOps Co-op into a leading platform for revenue operations job seekers and practitioners. Shares best practices and curates opportunities that increasingly overlap with GTM Engineering roles.
Guides organizations through AI transformation with 20+ years of senior marketing experience. Her work on AI-powered GTM strategies sits at the intersection of marketing leadership and technical automation.
3x founding PMM with a journalism background that brings clarity to complex GTM narratives. Mentors through Give & Tech and teaches at universities, shaping the next wave of GTM practitioners.
Award-winning expert in marketing automation and CRM integration. Builds the kind of technical marketing infrastructure that GTM Engineers extend with enrichment and outbound layers.
Builds micro-SaaS tools focused on eliminating manual data entry and boosting sales productivity. His developer-first approach to GTM tooling resonates with engineers who want to build, not just configure.
Thought leader in GTM, CRM, and AI at HubSpot. Regular speaker at industry events with strong cross-functional skills that bridge partner operations and technical GTM execution.
Runs Go Nimbly, one of the original RevOps consultancies that helped define the discipline. Her insights on scalable revenue growth for SaaS companies shape how GTM teams architect their systems.