Intent & Signal Data
2 tools reviewed with honest assessments, pricing breakdowns, and GTM Engineer use cases.
Intent data tells you who's actively researching solutions like yours before they ever fill out a form. These platforms track content consumption across publisher networks, review sites, and search patterns to surface accounts showing buying signals. For GTM Engineers, intent data is the difference between cold outreach and warm outreach.
The intent data market is dominated by two players: 6sense (full ABM platform with intent baked in) and Bombora (pure intent data provider that feeds into other tools). 6sense costs $30K-$100K+ annually and wants to own your entire ABM workflow. Bombora sells data that you pipe into Clay, your CRM, or your sequencing tool for $25K-$50K/year.
For most GTM Engineers at startups and mid-market companies, intent data is aspirational. The price points are enterprise. But if your company has the budget, intent signals dramatically improve targeting precision and conversion rates. The question is whether you need a full ABM platform or just the data feed.